The look of a mobile app depends on the problem it is supposed to solve and the target audience of your business. Think about why you need a mobile app. For your customers who use mobile traffic more than PCs? For you and your managers as an internal tool for automating processes? Or as a combined option?
The leaders of e-commerce via mobile apps are clothing and electronics, as well as cosmetics. In general, if you know the audience of your business, this will be the key to sales success in any product category.
To understand whether your company needs to develop a mobile application, analyze the following questions:
- Who are your customers, how often do they use smartphones?
It may be enough for your business’s target audience to create an adaptive or mobile version of your website. You can track mobile traffic and compare it with the customer journey on the desktop version of the site using Google Analytics tools that need to be connected to your site. It’s worth noting that users spend 20 times more time in a mobile app than on a desktop version or on a mobile-friendly website. - What tasks do you want to solve with your mobile app?
Think about how you plan to promote your mobile app. How will your customers find out about it? A newly created mobile application will require additional advertising, linking to your website, integrations, and promotion in the App Store and Google Play. Another question: why will users want to download the app? Perhaps it will be a benefit in the form of discounts, a loyalty program, a convenient personal account where you can track purchases and receive bonuses. - What to choose: a social media store or mobile app development?
Mobile applications are more personalized and automated, the functionality is developed “for the type of client”. Also, in the application, the client can place an order independently, without the help of managers. Social networks are rather limited in terms of personalization and functionality. They can be used to sell small volumes of goods. - How fast will the mobile app pay off?
To forecast sales through the app, use the analytics of your sales through your existing online store. Conduct a survey among your customers. This will help you understand whether your business is ready to launch a mobile app and how much revenue sales from the app will bring.