To effectively promote a mobile application, you need to organize its page on Google Play. For this purpose, special App Store Optimization (ASO) measures are implemented:
- selection of keywords by which users can find the application;
- optimization of the text component – title, subheadings, description;
- choosing the right category;
- work with reviews, including negative ones;
- optimization of graphics (icons, screenshots);
- creating a promotional video that catches the attention of the target audience;
- general work on the quality and reputation of the product to improve its ranking on Google Play.
ASO gives advantages: the app stands out from the competition, attracts more interested users, and becomes recognizable. As a result, the number of downloads and positive reviews increases, and the chances of getting into the TOP increase.