There are many ways to promote mobile applications. An individual plan is drawn up for each project, and the set of methods is determined depending on the specifics of the application.
To develop an optimal online promotion strategy, we analyze the niche, target audience, and competitors. We determine the appropriate channels, calculate the required budget, predict the result, and set deadlines. After agreeing on the nuances with the customer, we launch the project.
The main goals of promotion
The market is saturated with cool offers. When launching a new product, it is difficult to capture the attention of the audience, let alone surprise them. In many niches, without proper advertising, there is no chance to get even the first downloads, let alone hit the TOP. The exception is special-purpose apps with a limited audience, such as corporate apps for company employees.
Let’s outline the main goals of app promotion:
- increase the number of downloads;
- obtaining positive feedback, improving the rating;
- increase user engagement;
- reducing the number of bounces and deletions;
- increase brand/product/company awareness;
- formation of a permanent loyal audience.
All these indicators are not just abstract numbers and concepts. They have an important applied meaning: with high-quality promotion, the application works at full capacity, generates profit, helps to run a business, and solves other tasks.