How to promote an app? There is no single answer to this question – every app has to go its own way. There is a certain set of tools that a specialist works with. But this does not mean that all of them are universal and can be used “with eyes closed.” You need to approach the strategy individually and creatively, take into account a lot of nuances, rely on the experience of other projects, and analyze the following points
- What is the application, what tasks does it solve, what “pains” does it cover?
- What are the features of the target audience, what they need, how they behave on the Internet, what catches them;
- how fierce the competition is in the niche, who you will have to compete with, whether there are real “giants” among the competitors;
- what is the state of the application, whether there are technical errors, whether improvements are needed;
- what are the terms of the project, whether there are strict time limits, whether you need to get a quick result by a certain date, or whether you plan to promote it on an ongoing basis;
- whether it is possible to use offline methods or rely exclusively on the Internet;
- the size of the budget, how much the customer is willing to invest in promotion.
Based on the results of this analysis, we determine the directions and channels of promotion. Next comes a more detailed elaboration: the generalized strategy turns into a phased plan with a clear list of activities, deadlines, and prices. The plan is agreed with the customer and only then is it put into action.